TC Waugh

With 25+ years of executive leadership in marketing, sales, finance, real estate, and nonprofit management, T.C. has navigated the various fields of advertising planning, production, and execution, marketing strategy and tactics in traditional media (TV, radio, OOH, print, direct mail) as well as digital media (online ads, social media advertising). Through his experience with luxury and mass consumer products, emerging technologies and financial instruments, as well as extensive experience in fundraising and sales in the respective areas of nonprofits and private industry, he brings a 360-degree perspective to any business situation and is proactive in establishing relationships and gaining knowledge in any emerging challenges that his clients face.
He holds a Bachelor’s Degree from Boston University, a Masters of International Business from Universidad de Belgrano in Argentina, and is a graduate of Leadership Austin’s Essentials Program. Born in Austin, he has broad experience of local issues, and having lived in Mexico and Argentina though his early years, he has a multicultural perspective as well. Raised as a person of mixed-race in Texas, he understands the challenges of diversity, and is a staunch advocate for creating opportunities for all people.
His passion is inspiring young people to develop marketable professional skills and mindsets that establish a foundation for future economic prosperity. A husband of 25 years and a father of two twenty-something children, he understands the importance of patience, mentoring, and creating an environment of safe open dialogue and mutual respect.
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HEB Tournament of Champions